Tata Group has replaced Chinese phone-maker Vivo as the title sponsor for the Indian Premier League (IPL), the biggest sports property in India.

Tata Group will be the IPL’s title sponsor for this year and the next, and will pay the BCCI Rs 670 crore for the sponsorship rights.

Tata Group has replaced Chinese phone-maker Vivo as the title sponsor for the Indian Premier League (IPL), the biggest sports property in India.

“This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise

with an over 100 year old legacy and operations in more than 100 countries across six continents,” says BCCI Secretary Jay Shah.  

The Tata group has replaced Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League (IPL)

for 2022 and 2023 seasons, Board of Control for Cricket in India (BCCI) officials have said.

As Tata gears up to challenge ecommerce behemoths Amazon and Reliance, an association with a high-impact broadcast property

such as the IPL will provide it the much-needed boost for the launch of its super app.